Just Family Fun – Building a Smarter Website Structure for Better SEO
Strategic Internal Linking That Strengthened Authority and User Flow
Just Family Fun, a creative UK platform known for its printable games and activities, came to us with one key challenge — fantastic content, but scattered SEO potential.
Their site housed valuable pages, yet internal linking was inconsistent, meaning Google struggled to connect the dots between related content. This left high-quality pages underperforming, and user navigation weaker than it could be.
Our goal was to build a cohesive internal linking framework that guided both users and crawlers through a logical journey — boosting keyword rankings, engagement, and content discoverability.
Their site housed valuable pages, yet internal linking was inconsistent, meaning Google struggled to connect the dots between related content. This left high-quality pages underperforming, and user navigation weaker than it could be.
Our goal was to build a cohesive internal linking framework that guided both users and crawlers through a logical journey — boosting keyword rankings, engagement, and content discoverability.
Comprehensive Internal Link Audit
Identified broken, redundant, and orphan pages, ensuring every valuable URL played a role in site hierarchy.
Topical Cluster Mapping
Organised content into semantic silos, parenting, printable games, learning resources, and seasonal activities, to strengthen contextual relationships.
Smart Anchor Strategy
Implemented keyword-optimised anchor texts based on GEO (Generative Engine Optimisation) and SBO (Search Box Optimisation) principles to align with AI-powered search intent.
Result
- Faster indexing of new content through improved crawl accessibility.
- Higher topical authority — key clusters like printable colouring pages and family games began ranking in Google’s AI Overview snippets.
Our clients
