SEO for professional services
SEO for law firms, accountants and financial services firms
MHAFs’ White Collar SEO service is built for regulated, high-value professional services where reputation, precision and compliance matter: solicitors, accountancy practices, financial advisers, consultancies and B2B firms.
Sectors
Who we work with
SEO for law firms & solicitors
Practice-area pages that rank for the matters you want, local visibility for each office and content that demonstrates expertise without breaching SRA guidance.
SEO for accountants
Service and sector pages, local SEO for each office and guides that capture business owners researching tax and compliance questions.
SEO for financial services
Compliance-aware content, trust signals and technical SEO for advisers, planners, brokers and fintechs operating under FCA rules.
SEO for consultancies & B2B firms
Thought-leadership content and authority building that turns expertise into enquiries from decision-makers.
Recruitment & HR
Job-category and location pages built to scale, plus employer-brand content that ranks.
Architecture, engineering & construction
Project showcases, service pages and local SEO that win commercial tenders and enquiries.
Why professional services SEO needs a specialist approach
Professional services buyers research carefully, compare several firms and expect evidence of expertise before they make contact. Rankings alone don’t win them. We combine technical precision (site structure, speed, schema), topical authority (content that proves you know your field) and trust signals (reviews, credentials, authorship) — while respecting the compliance rules your sector works under.
What we optimise for
- AI Overviews and featured snippets for the questions your clients ask
- Core Web Vitals and crawl efficiency
- Practice-area and service-page architecture
- Local SEO for every office location
- Lead-generation funnels measured through to enquiry
FAQ
Frequently asked questions
Do you understand SRA and FCA advertising rules?
We write and optimise with regulatory guidance in mind and work with your compliance team on sign-off. We do not publish claims that cannot be substantiated.
Can you handle multi-office firms?
Yes. Multi-location SEO — a page and Google Business Profile for each office, with consistent entity data — is a core part of the service.
How is this different from your standard SEO services?
The techniques are shared; the emphasis on trust signals, expertise content, compliance and lead quality is greater, and the keyword targets are usually fewer but higher value.
FAQ
Questions we get asked
Is SEO allowed for regulated professional services?
Yes. SRA, FCA and similar rules govern what you say, not whether you can be found. We write with your compliance lead and nothing publishes without approval.
Which practice areas rank best?
Specific ones: a page per matter type or service (conveyancing, employment law, payroll, pensions advice) outranks one generic “services” page every time.
How much does SEO cost with MHAFs?
Packages are £450 (Starter), £1,250 (Growth) and £2,250 (Scale) per month, with one-off audits from £600. Every price is on the pricing page; there is no minimum term.
How do I get started?
Send your URL through the contact page or WhatsApp. Within three working days you receive a free written growth plan: the three biggest opportunities, their value and the cost to win them.
Do you work with businesses outside Hampshire?
Yes — most clients are across the UK. We work remotely with video calls as standard and in-person workshops when useful.
Win higher-value clients from search
Book a free consultation. We’ll show you which practice areas have the most unclaimed search demand in your region.