About MHAFs
An SEO agency built on published prices, itemised work and no lock-in
MHAFs is a Hampshire SEO agency for UK businesses that want enquiries from search, not rankings reports. Technical SEO, content and digital PR from one senior team — transparent from the first call.
No minimum contract · Itemised monthly deliverables · UK team, Fareham HQ · Reporting from your own GA4 & Search Console
MHAFs at a glance
2021
founded; MHAFs LTD, Fareham, Hampshire
12+
years’ combined SEO experience in the team
UK
clients nationwide, worked remotely and in person
Founder-led. The person on your call does the work.
Why MHAFs exists
MHAFs was started in 2021 by Asad Ullah after too many conversations with business owners who had paid for SEO and received a rankings PDF, a long contract and no enquiries. The idea was simple: an agency where prices are published, every deliverable is itemised, reporting runs on the client’s own data, and nobody is locked in. If the work is good, clients stay; if it is not, they should be free to leave.
What we believe
- Enquiries over rankings. A position-one ranking for a phrase nobody searches is worth nothing. We start from demand data and report what organic search produced in calls, forms and sales.
- No shortcuts. No bought links, no spun content, no mass-generated pages. Everything we do would survive a manual review — because the clean-up costs more than the shortcut ever earns.
- Transparency as the product. Prices on the website, deliverables on the dashboard, numbers you can check in Search Console. If you cannot verify it, we did not do it.
- Search is changing; the fundamentals are not. AI Overviews and assistants cite the same credible, well-structured pages Google has always rewarded. We measure both.
How we work
Every engagement starts with a free written growth plan — the three biggest opportunities on your site, what they are worth and what they would cost. If you go ahead, the first 90 days fix foundations and publish the pages that win the money searches; after that the work compounds month by month with a report and a strategy call. We are based at Compass Point in Fareham, Hampshire, and work with clients across the UK, mostly remotely with in-person workshops when they are useful. Our pricing is published in full.
What we do not do
Three things you will never get from us
Guaranteed rankings
Nobody can promise what Google does. Agencies that guarantee page one are guaranteeing that they will choose easy keywords nobody searches.
Lock-in contracts
Month to month, 30 days’ notice. The work has to earn its keep every month.
Reports you cannot check
Every number we report comes from your own GA4 and Search Console, which you own and can open any time.
Team
Who you will work with
Asad Ullah — Founder & Head of SEO
Leads strategy and technical SEO for every client. Twelve years across in-house, agency and freelance SEO before founding MHAFs. Still runs the audits and joins every strategy call.
Content & digital PR
Writers with sector experience in professional services, ecommerce and B2B, and an outreach team that earns editorial links from UK publications — no link farms, ever.
Development partners
Trusted WordPress, Shopify and JavaScript developers who implement our technical recommendations when a client has no in-house team, with every fix verified by us.
Proof
What the work has produced
Figures are averages across active client accounts over the last 12 months; every case study links to the detail.
97%
average growth in organic traffic
99%
average keyword visibility uplift
79%
AI Overview & PAA placements won
Content & AI search
Arabian Aura Central
+178% organic traffic across primary categories, with featured snippets and AI Overview placements for major keywords.
Site structure
Just Family Fun
Internal-linking framework and topical clusters that lifted indexing speed and authority for a UK printables brand.
Digital PR
FreeVPNArab
Contextual links and brand mentions on reputable tech outlets in one of the most competitive niches online.
How it works
From first call to first results
01 — Free growth plan
Send us your URL. Within 3 working days you get a short written plan: the three biggest opportunities, what they are worth and what they would cost. No pitch deck.
02 — 90-day sprint
We fix the foundations, publish the pages that win the money searches and start earning authority — with every deliverable listed on your dashboard.
03 — Compound
Monthly reporting from your own GA4 and Search Console, a strategy call, and a plan that adapts to what the data says. Leave any time with 30 days’ notice.
Services
What we do
Technical, content and authority from one team, one monthly price, one report you can read.
Technical SEO & audits
Crawlability, indexation, Core Web Vitals, structure and schema — audited and fixed.
Local SEO
Google Business Profile, location pages, reviews and citations for map-pack visibility.
SEO content writing
Service pages and guides researched for demand, written by people, built for AI answers.
Link building & digital PR
Editorial links and brand mentions from relevant publications. No link farms.
AI search (GEO/AEO)
Get cited in AI Overviews, ChatGPT and Gemini on top of classic rankings.
Ecommerce SEO
Category and product SEO for Shopify, WooCommerce and Magento stores.
FAQ
Questions we get asked
Where is MHAFs based?
Compass Point, Fareham, Hampshire — between Southampton and Portsmouth. We work with clients across the UK.
How big is the team?
Small and senior by design: a founder-led core team with specialist writers, outreach and development partners. You deal with the people doing the work.
What industries do you work in?
Professional services, ecommerce, B2B and SaaS, trades, healthcare, property and more — see SEO by industry.
Are you hiring?
Occasionally — see careers.
Talk to the people who will do the work
Book a free consultation with the founder. You will get an honest view of whether SEO is the right spend for you — and what it would take.
Reply within one working day · No obligation · We will tell you if SEO is not the right spend