Guides
SEO guides: plain-English explanations from a working UK agency
Everything we wish clients knew before they called us — what SEO is, how to plan it, how to judge it and how to avoid the traps.
Everything we wish clients knew before they called us: what SEO is, how to plan it, how to judge it and how to avoid the traps. Written in plain English by the people who do the work, updated as search changes. Start with what SEO is if you are new, or SEO strategy if you are planning a budget.
Index
SEO Guides
What is SEO?
Search engine optimisation explained for business owners.
SEO strategy
A step-by-step plan, tips and the mistakes to avoid.
Keyword research
Find, map and track the searches that matter.
On-page SEO
The complete on-page checklist.
SEO reporting
What to measure and how to spot a bad report.
Google ranking factors
Confirmed, likely and myths.
Ethical SEO
White hat vs black hat, penalties and recovery.
SEO news and trends
What is changing in search and what to do.
How to choose an SEO agency
Questions, red flags and criteria.
FAQ
Questions we get asked
Can I use these guides to do SEO myself?
Yes — that is what they are for. Many businesses do the foundations in-house and bring us in for technical work, content at scale or links.
How much does SEO cost with MHAFs?
Packages are £450 (Starter), £1,250 (Growth) and £2,250 (Scale) per month, with one-off audits from £600. Every price is on the pricing page; there is no minimum term.
How do I get started?
Send your URL through the contact page or WhatsApp. Within three working days you receive a free written growth plan: the three biggest opportunities, their value and the cost to win them.
Do you work with businesses outside Hampshire?
Yes — most clients are across the UK. We work remotely with video calls as standard and in-person workshops when useful.
Need help rather than reading?
Book a free consultation and we will tell you where your site stands.