B2B & SaaS SEO
B2B and SaaS SEO agency: pipeline from search, not just traffic
Low-volume, high-value searches by buyers, specifiers and procurement teams — captured with precise content, product-led pages and authority that lasts. Reported in leads and pipeline.
No minimum contract · Itemised monthly deliverables · UK team, Fareham HQ · Reporting from your own GA4 & Search Console
B2B SEO reality
80+
of a typical B2B site’s revenue keywords have under 100 searches a month
6–12
months: typical B2B buying cycle; content must cover every stage
£1,250
per month from, Growth package
Free demand map for your product category.
Why businesses switch
What we fix
Volume tools say your market is tiny
It is not — it is spread across hundreds of specific phrases. We map all of them to pages instead of chasing one head term.
Your content is for peers, not buyers
Thought leadership rarely ranks or converts. We build comparison, alternative, integration and use-case pages that buyers search when choosing.
Marketing and sales disagree on what SEO did
We tie organic sessions to CRM leads and pipeline, so SEO is judged on revenue like every other channel.
What you get
What is included
- Demand mapping across the whole buying journey: problem, solution, comparison, vendor
- Product, feature, integration and use-case pages for SaaS
- Comparison and “alternatives” pages that win late-stage searches
- Technical SEO for marketing sites, docs and app subdomains
- Thought leadership built on original data for links and brand searches
- Authority: digital PR in trade and industry publications
- Lead attribution: GA4 to CRM (HubSpot, Salesforce)
- International SEO for global products
Pricing
What it costs
Fixed fees and “from” prices published so you can budget before you call. Every quote is itemised; nothing is billed that was not agreed.
| Service | Price | What is included |
|---|---|---|
| Growth package | £1,250/month | Suits most B2B sites: 30 priority pages, 3 pieces/month, links, AI tracking |
| Scale package | £2,250/month | SaaS with large docs/feature sets or competitive categories |
| SaaS SEO audit | from £1,500 | Demand map, technical review, competitor and content gap, roadmap |
| Enterprise B2B | from £4,500/month | Multi-product, multi-market programmes |
Pricing
Transparent pricing
Three packages, published in full. Compare them on the pricing page or ask for a bespoke scope.
Local & small business
Starter
£450/month
- 1 location, up to 10 pages optimised
- Google Business Profile setup & monthly posts
- Technical fixes & Core Web Vitals
- 1 new page or article a month
- Monthly report + 30-min call
Most popular
Growth
£1,250/month
- Up to 30 priority pages
- Technical SEO & schema implementation
- 3 pages/articles a month
- 2–3 editorial links or digital PR mentions a month
- AI Overview / AI-search tracking
- Monthly report + strategy call
Competitive markets
Scale
£2,250/month
- Unlimited priority pages
- Full technical programme & developer tickets
- 6 pages/articles a month
- 5+ editorial links / digital PR campaign
- Conversion tracking & CRO recommendations
- Fortnightly calls, dedicated strategist
Enterprise and multi-market programmes from £4,500/month, scoped after an audit.
SaaS SEO specifics
Programmatic pages for integrations and templates, comparison pages against competitors, documentation that ranks, and free tools as link magnets. We also handle the technical side of app subdomains, docs sites and JavaScript frameworks — see JavaScript SEO and HubSpot CMS SEO.
Industrial and manufacturing B2B
Specification-driven searches by engineers and buyers, product and capability pages, and export markets — see SEO for manufacturing and international SEO.
Proof
Results, not rankings reports
Figures are averages across active client accounts over the last 12 months; every case study links to the detail.
97%
average growth in organic traffic
99%
average keyword visibility uplift
79%
AI Overview & PAA placements won
Content & AI search
Arabian Aura Central
+178% organic traffic across primary categories, with featured snippets and AI Overview placements for major keywords.
Site structure
Just Family Fun
Internal-linking framework and topical clusters that lifted indexing speed and authority for a UK printables brand.
Digital PR
FreeVPNArab
Contextual links and brand mentions on reputable tech outlets in one of the most competitive niches online.
How it works
From first call to first results
01 — Free growth plan
Send us your URL. Within 3 working days you get a short written plan: the three biggest opportunities, what they are worth and what they would cost. No pitch deck.
02 — 90-day sprint
We fix the foundations, publish the pages that win the money searches and start earning authority — with every deliverable listed on your dashboard.
03 — Compound
Monthly reporting from your own GA4 and Search Console, a strategy call, and a plan that adapts to what the data says. Leave any time with 30 days’ notice.
FAQ
Questions we get asked
How is B2B SEO different?
Lower volumes, higher values, longer cycles and multiple decision-makers. Content must cover every stage and attribution must reach the CRM.
Do you work with SaaS startups?
Yes, from seed-stage through to scale-ups. We will tell you honestly when paid or outbound would be a better first spend.
How much does B2B SEO cost?
Most B2B sites fit our £1,250 Growth or £2,250 Scale package; enterprise programmes from £4,500/month.
Can you connect SEO to our CRM?
Yes — GA4 to HubSpot or Salesforce so organic leads and pipeline are attributed.
Get a free B2B demand map
Tell us your product category. We will map the searches your buyers make at every stage and show you which pages are missing.
Reply within one working day · No obligation · We will tell you if SEO is not the right spend