SEO tools
Local SEO tools and software for map-pack visibility
Local SEO has its own toolset: Google Business Profile management, citations, reviews and map-pack rank tracking by location. Here is what to use and what it costs.
No minimum contract · Itemised monthly deliverables · UK team, Fareham HQ · Reporting from your own GA4 & Search Console
Quick answer
Free
Google Business Profile
$24.99/mo
Local Falcon grid tracking
$41/mo
BrightLocal Track
Scroll for the full shortlist with free tiers and prices.
The shortlist
Local SEO tools
Start with the free Google Business Profile; add tracking and citations as you grow.
Prices are as shown on vendor sites on 19 October 2026 and change often; we have no commercial relationship with any tool listed.
Google Business Profile
Best for: Every local business
Your Google Maps listing and its performance insights — the most important local asset.
BrightLocal
Best for: All-round UK local SEO platform
Local rank tracking, citation building, review management and GBP audits.
Whitespark
Best for: Citations and local tracking
Citation finder, local rank tracker and reputation builder.
Local Falcon
Best for: Seeing exactly where you rank across an area
Geo-grid map-pack rank tracking.
Semrush Local
Best for: Existing Semrush users
Listing management, review and map rank tracking add-on.
Moz Local
Best for: Listing sync
Local listing management and review monitoring.
What local SEO software cannot do
Write a location page that reads as if you know the area, earn a mention in the local paper, or get a customer to leave a review. Tools make the process efficient; the inputs are yours. See our local SEO service and Google Business Profile guide.
FAQ
Questions we get asked
What is the best local SEO tool?
BrightLocal for an all-round platform; Local Falcon for map-pack tracking.
Do I need local SEO software for one location?
Not necessarily. Google Business Profile, Search Console and a review process cover a single location well.
How do I track Google Maps rankings?
Grid-based trackers (Local Falcon, BrightLocal) show rankings across your area.
How much does local SEO cost with an agency?
From £450/month with MHAFs, including Google Business Profile, citations, reviews and tracking.
Rather have someone run the tools for you?
Our free growth plan uses all of these on your site. You get the findings; we only get paid if you hire us.
Reply within one working day · No obligation · We will tell you if SEO is not the right spend