SEO tools
SEO reporting tools and report templates
Pull Search Console, GA4 and rankings into one view a client or manager reads in five minutes. These are the tools, including free ones, plus a template you can copy.
No minimum contract · Itemised monthly deliverables · UK team, Fareham HQ · Reporting from your own GA4 & Search Console
Quick answer
Free
Looker Studio + GA4 + Search Console
$20/client
AgencyAnalytics (annual)
$44/mo
DashThis Individual
Scroll for the full shortlist with free tiers and prices.
The shortlist
Reporting tools
Looker Studio covers most needs for free; the paid platforms add multi-client scheduling and white label.
Prices are as shown on vendor sites on 19 October 2026 and change often; we have no commercial relationship with any tool listed.
Looker Studio
Best for: Free client dashboards
Google’s free dashboard builder with native Search Console and GA4 connectors.
AgencyAnalytics
Best for: Agencies with many clients
Multi-client reporting dashboards with white-label reports and scheduling.
DashThis
Best for: Fast setup for small teams
Automated marketing dashboards with preset templates.
Whatagraph
Best for: Large agencies
Marketing data reporting and visualisation for larger agencies.
Supermetrics
Best for: Feeding paid-tool data into free dashboards
Connectors that pull SEO and ads data into Sheets, Looker Studio and warehouses.
Swydo
Best for: PPC + SEO agency reports
Client reporting and monitoring for agencies.
SEO report template
- Summary: three to five sentences — what moved, why, what next
- Goals: organic conversions and revenue vs target, last month and last year
- Traffic: organic sessions by landing-page group
- Visibility: impressions, clicks, position; rankings by topic; AI Overview citations
- Technical health: indexed pages, errors, Core Web Vitals
- Authority: new referring domains
- Work done and next month’s plan: itemised
This is the structure our monthly reports follow, built on your own data so every figure can be checked. Full guidance in the SEO reporting guide.
FAQ
Questions we get asked
What is the best free SEO reporting tool?
Looker Studio with the Search Console and GA4 connectors.
Is there a free SEO report template?
Looker Studio’s gallery has Search Console and GA4 templates; the structure above works in any tool.
Can SEO reports be automated?
Yes — scheduled Looker Studio emails or any of the paid platforms.
What should an audit report include?
Findings by area with impact, effort and fix, plus a prioritised action list.
Rather have someone run the tools for you?
Our free growth plan uses all of these on your site. You get the findings; we only get paid if you hire us.
Reply within one working day · No obligation · We will tell you if SEO is not the right spend